2024 Trends. Throughout 2024, nescafé introduced more than 3,000 incentive schemes across its global supply chain, encouraging farmers to adopt regenerative practices. Businesses in the agriculture and food sectors are leading this transformative trend.

With this in mind, here’s a rundown of what i believe will be the most significant global trends in 2024. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention.